On April 2nd, we finished our first-ever social media awareness campaign, #11for11million! What does that hashtag mean, you wonder? With the introduction of our Instagram account, we took 11 days to highlight immigration issues in the U.S. and to give you an inside look into who we are and why we do what we do. …And where did we get 11 million from? ~11 million is the Center for Migration Studies’ estimated number of undocumented immigrants in the U.S. today, the vast majority being from our Spanish-speaking neighbors, Mexico and Central America’s Northern Triangle (Honduras, El Salvador, and Guatemala.)
So, if you joined along during our Instagrampaign, THANK YOU! And if this is your first time hearing about it, THANK YOU, TOO! We are so excited you’ve come this far to learn more about us. In case you missed our first Instagrampaign, have no fear! Here is a quick recap of #11for11million:
(Of course, you can always go follow us on Instagram @luchaministries and go check it out for yourself! And while you’re at it, check out our Facebook and Twitter accounts, too.)
Day 1: We initiated our Instagram account with a dedication to the near 11 million undocumented immigrants in the U.S. today, as well as introduced our campaign, #11for11million.
Day 2: For our first post on #MakingAMinistry, we highlighted our commitment to human rights through our daily services and advocacy efforts.
Day 3: Go local! We shared our desire for increased community awareness and engagement with the Latino immigrant population who are our neighbors in the greater Fredericksburg area.
Day 4: This #MakingAMinistry post focused on our training & education services for both our clients and the greater community in which we serve.
Day 5: Our final post on #MakingAMinistry recognized our identity as a faith-based nonprofit motivated by the life and love of Jesus Christ.
Day 6: We met Greg & Sue Smith on Day 6 of #11for11million! This husband and wife team founded LUCHA Ministries in 2004 after returning from a 12-year stint in Costa Rica.
Day 7: We continued to #MeetTheMakers of LUCHA by highlighting our incredible support from individual donors, churches, and faith-based organizations (like the BGAV and CBF), whose support makes LUCHA’s ministries possible!
Day 8: In a switch from Who We Are (our motivations) to What We Do (our ministries), we called attention to the various services we provide to our clients, including immediate relief as well as long-term support to holistically address the needs of the Latino immigrant community.
Day 9: Project ¡Adelante!, our women’s empowerment group, was our first #MinistryMoment, and you can read more about them in the “A Beloved Community” below!
Day 10: The highlighted #MinistryMoment of the day was our after-school study buddies program, Bridges of Hope. Bridges of Hope is our educational service “umbrella” that also provides other educational trainings, like ESL and computer literacy seminars.
Day 11: Our last day emphasized how grateful we are that you joined us for #11for11million! So, a huge shout-out goes to YOU for being a part of that!
Thank you, again, for joining us in our #11for11million campaign and for your interest in immigration issues in your community and country. Be on the lookout for more news and updates from LUCHA!
As a special thank-you for getting this far, here’s a heads up for you full-length readers: #11for11thousand is coming soon! Keep up with us for more details!